Pawpaws
Supplies, services and adoption for your pet in one app.
Available for new projects
Your product partner,
Your product partner,
from the first idea
to launch day.
UI/UX design and design systems for apps, dashboards and SaaS, with founders and teams across the Gulf and the Arab world. Arabic and English, designed together.
Organisations I have worked with
6+
years of experience
22
products shipped
15
industries
6
recommendations from teams I worked with
Sound familiar?
You have an MVP to ship, a deadline, and no designer.
Your app works, but it looks five years old and the redesign keeps slipping.
Your SaaS dashboard grew feature by feature and now nobody can find anything.
Your landing page gets traffic and almost no enquiries.
You launched in the Gulf and the Arabic version feels like an afterthought.
Your design system lives in Figma. Your developers still build every screen from scratch.
What I do
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Design Systems
One foundation for both languages — tokens through documented components — so your team never builds the same screen twice.
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Product DesignFrom your idea or PRD to dev-ready screens: apps, websites, dashboards and SaaS products.
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Design ReviewAn expert pass over what you've already built: a clear report of problems and fixes you can act on this sprint.
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Framer WebsitesYour site live in days, without waiting on a developer, at a quality you won't apologise for.
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Selected work
Four projects I can walk you through end to end. The rest are in the full list.
HR Link
Everything HR, from hiring to payroll, in one bilingual platform.
Jeeba
Many brands, one basket, and a personal shopper when you want one.
Sanad Pharmacies
Pharmacy and healthcare products delivered to your door.
How we'll work together
01
Send the brief
Tell me about the project. I reply within 24 hours.
02
Free 30-minute call
We map what you need. No commitment.
03
Clear proposal
Scope, price and timeline in writing. No surprises.
04
We start
A plan from day one, no waiting.
People I have worked with
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Questions people ask
How long does a project take?
Two to six weeks depending on scope and level of detail. The timeline is fixed in writing before we start.
What does it cost?
It depends on the project and its scope. Send me the brief and you'll get a detailed proposal.
Can we talk before I decide?
Yes. A free 30-minute call to understand what you need, no commitment.
Do you design in Arabic, or Arabise afterwards?
In Arabic, from the start. Arabic-first, RTL and bilingual products are my specialty, and I know the Gulf and Arab markets well.
What do I receive at the end?
An organised Figma file, a complete design system, component documentation, and dev-ready files.
Do you take projects outside the Gulf?
Yes. I work with clients across the Arab world and beyond.
Available for new projects
Tell me about the project
Five fields, two minutes. You'll hear back within 24 hours with either a proposal or the questions I need answered first.