Moov: from a content library to a daily habit

Tawar Nafsak ("develop yourself") is a self-development app, since renamed Moov. It offers programs, articles, book summaries, audiobooks, podcasts, videos and reflections, plus daily tips and paid sessions with advisors and coaches.

The content was rich, but the app served it as lists: programs, content types, tasks. The home offered a greeting, a quote and a checklist of generic tips, and nothing connected what you did today with what you would do tomorrow.

The change requests arrived as notes on screenshots of the live app: move the ad strip into a slider with the quote, add a fourth banner for a personality test. Each note fixed one screen. None of them gave anyone a reason to open the app tomorrow.

Design the day, not the screens. I folded the requests into one daily loop the user owns.

• Start with you. Pick goals from a list of 15, such as self-confidence, time management or charisma, or take a 15-question personality test that names the topics to work on and starts a plan.
• Check in. The home asks how you feel today, then lists today's tips, each worth 2 points.
• Keep going. The streak shows every day at a glance. A missed day is marked, not reset, and logging in for 12 days earns a free week of premium.
• See it add up. Points arrive with a small celebration and a full history, and My Tasks shows the day's progress out of 100.

The personality test was one of the requests. In the revamp it stopped being a fourth banner and became the way the plan starts.

• Goal selection, and a 15-question personality test with a results screen and a starting plan.
• A new home: quote of the day, a mood check-in, today's tips with their points, shortcuts to today's tasks, your advisor and a coaching booking, and personal recommendations.
• The streak screen, a points history and point celebrations.
• My Tasks, with the day's progress out of 100 and tasks grouped by type.
• Browse by topic and by content type (reflections, book summaries, podcasts, videos, audiobooks, articles), with filters.
• Coaching and consultation booking, from text consultations to 60-minute online sessions.
• A premium membership: monthly, half-year and annual plans, a 7-day free trial, and benefits that start with no ads and full access to the content.
• A refreshed teal visual system built from a moodboard, style guide and component library, a tab bar of Home, Browse, My Tasks, Programs and Account, and store screenshots for iPhone, iPad and Android.

UI/UX Designer at Jathwa, leading the revamp end to end: moodboard, style guide and components, every flow above, the final UI, and the store screenshot sets.

A change request is a symptom, not the problem. The notes asked me to move an ad strip and add a banner. Doing exactly that would have given the home more to look at and no new reason to come back. Asking what each note was trying to fix is what turned a banner into the personality test that starts the whole plan.