Pawpaws: a pet platform built from zero, in Arabic and English

Pawpaws is one app where pet owners shop for supplies, book services and adopt. Merchants, shops and shelters sign up on a dashboard of their own, and the platform team runs everything from a second one.

The work ran in six steps, each one resting on the step before:

1. Desk research, from secondary sources.
2. Insights drawn from that research.
3. User flows and information architecture.
4. A style guide and a visual identity.
5. Wireframes.
6. The final design, in Arabic and English.

The product is named after a fruit, so the colour came from the fruit. The pawpaw set the brand colour, and we built the style guide on it before the first wireframe.

• The Pawpaws app, designed in Arabic and English.
• An admin dashboard for the platform team.
• A dashboard where merchants, shops and shelters sign up and manage their side.
• A landing page to promote the app.
• The visual identity and style guide, built on the colour of the pawpaw fruit.
• The user flows and information architecture underneath all of it.

I took part in the early stages alongside Mostafa Emad, a fellow product designer: research, insights, flows, information architecture, identity and wireframes.

The final design was entirely my responsibility, in both languages.

A question asked before designing saves a lot of rework. That is how Pawpaws ran from the start: research and insights before the user flows, the flows before the style guide, the style guide before the first wireframe. A screen I draw before its questions are answered is a screen I usually draw twice.